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DESCRIPTION:
The branding for Anderson Tile emphasizes a strong connection to craftsmanship and the outdoors, reflecting the company's expertise in tile installation and its founders' passion for hunting and fishing. The logo creatively incorporates the letter "A," designed using a reference that symbolizes the materials used in their work. This not only highlights the quality and durability of their products but also resonates with the rugged essence of the outdoors.

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CATEGORIES:
Personal, Branding, Creative Direction, Stickers

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DESCRIPTION:
A range of campaign materials and marketing assets for Fight the New Drug. Materials and assets were strategically deployed across multiple social media channels and various websites to maximize exposure and engagement. The marketing content effectively conveyed the brand's message and inspired action among target audiences.

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CATEGORIES:
Commercial, Campaign Branding, Creative Direction, E-commerce

CREDITS:
CREATIVE DIRECTOR Jordan Gough

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DESCRIPTION:
Ok, picture this... towering 4x6 foot banners, each a testament to your commitment, draped along the walls of your home and basement gym. And the name that reigns? Poison Rules. It's not just a nickname; it's a declaration of your undying resolve to outwork and push yourself. Here, every moment of consistency is a step closer to the best version of yourself. Remember, the path to greatness is built on your actions and habits. Don't give up on yourself. As one of my favorite contemporary creatives, Casey Neistat, said... "Do what you can't." For me, it's a call to action, a challenge to better myself. Welcome to Poison Rules, where the only rule is to consistently show up... every day.

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CATEGORIES:
Personal, Branding, Creative Direction, Banner, Gym, Fitness

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DESCRIPTION:
Ah, the annual family reunion rolls around again. This time, Sticker Mule drops a promo that is too tempting to ignore. Cue a night fueled by inspiration, where the aim was just one sticker. But surprise! That tiny project blossoms into an entire brand dedicated to that one sticker design.

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CATEGORIES:
Personal, Branding, Creative Direction, Stickers

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DESCRIPTION:
A range of campaign materials and marketing assets for Fight the New Drug. Materials and assets were strategically deployed across multiple social media channels and various websites to maximize exposure and engagement. The marketing content effectively conveyed the brand's message and inspired action among target audiences.

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CATEGORIES:
Commercial, Campaign Branding, Creative Direction, E-commerce

CREDITS:
CREATIVE DIRECTOR Jordan Gough

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DESCRIPTION:
Fight the New Drug's conversation-starting gear is an integral aspect of their grassroots movement. To ensure the best use of their funds, they launched their March 2024 merch drop as a pre-order only. In order to kickstart production for the new merchandise, Fight the New Drug aimed to sell a minimum of 150+ units. They reached out to their followers through social media, email, and other marketing campaign tools to spread the message and achieve their goals.

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CREDITS:
CREATIVE DIRECTOR Jordan Gough
MARKETING MANAGER Sage Parker

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DESCRIPTION:
A collection of custom images crafted for birthday cards, aimed at celebrating colleagues and fostering a more positive office culture.

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CATEGORIES:
Branding, Birthday, Celebrate, Culture, Poster

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DESCRIPTION:
A small collection of temporary tattoo designs, crafted for Fight the New Drug's annual Stop the Demand campaign. This series serves as a canvas of advocacy, blending creativity with a powerful message, inviting Fighters to partake in a movement and stand against exploitation.

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CATEGORIES:
Branding, Stop the Demand, Tattoo, Campaign

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DESCRIPTION:
Starting a new gig can be exciting, especially when you get a surprise with some welcome images that you never saw coming. It's just one of those cultural things, you know? It's not too serious, but it's an excellent opportunity to use your creative and parody skills to see how many different images you can come up with using just someone's name.

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CATEGORIES:
Branding, Archive, Scraps, Unfinished Projects, Design

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DESCRIPTION:
In a strategic partnership, Fight the New Drug (FTND) aligned with the PHASE Alliance team and the National Center on Sexual Exploitation (NCOSE) at the onset of 2024, significantly contributed to the branding endeavors of the Global Summit to End Sexual Exploitation.  This initiative saw FTND employing its expertise to enhance the Summit's visibility and impact through the development of professionally designed branding assets. Among these assets were meticulously crafted T-shirts and stickers, conceived to unify participants under a common banner and promote the Summit's pivotal message. The culmination of this partnership was evident in the successful hosting of a series of conferences in Washington D.C., in August 2024. These gatherings drew an impressive assembly of over 550 leaders and stakeholders from various sectors, all united in their commitment to eradicating sexual exploitation. The agenda focused on addressing and strategizing against the complex challenges introduced by emerging technologies, specifically their role in perpetuating sexual abuse and exploitation. This endeavor not only exemplified FTND and the PHASE Alliance's dedication to fostering a safer environment free from exploitation but also highlighted their innovative approach to leveraging branding and collaborative efforts to amplify the reach and effectiveness of their advocacy.

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CREDITS:
CREATIVE ASSETS Jordan Gough
PHOTOS Rebecca Franson, Alyse Frogley, Molly Hogan (NCOSE)
OTHER Malouf Foundation & PHASE Alliance

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DESCRIPTION:
A range of campaign materials and marketing assets for Fight the New Drug. Materials and assets were strategically deployed across multiple social media channels and various websites to maximize exposure and engagement. The marketing content effectively conveyed the brand's message and inspired action among target audiences.

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CATEGORIES:
Commercial, Campaign Branding, Creative Direction, E-commerce

CREDITS:
CREATIVE DIRECTOR Jordan Gough

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DESCRIPTION:
Branding concepts for Fight the New Drug celebrating its 15-year anniversary. From humble beginnings in 2009 with just a group of college friends who shared a passion for positively impacting the world, we've now grown into a global movement that has affected millions of lives.

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CATEGORIES:
Commercial, Branding, Creative Direction

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DESCRIPTION:
As a way to relay and share important information gathered by Fight the New Drug, unique phrases, and multi-image carousel posts were created to condense information in digestible and shareable ways. These posts not only help to educate an already supportive following across all social platforms but also act as a means to educate less-informed individuals about essential issues.

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CREDITS:
CREATIVE DIRECTOR Jordan Gough
MARKETING MANAGER Sage Parker

CATEGORIES:
Social Media Design, Infographic, Education, Layout Design

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DESCRIPTION:
Fight the New Drug has truly become a global movement, both for love and positive change in the world, and it couldn’t be more proud to stand alongside all their allies and Fighters. The past few years have been spent admiring the passion, dedication, and diligence of Fighters worldwide who are working to bring awareness and education to their communities. The nonprofit's annual report was designed to match the personality of its Fighters and demonstrate the value of the movement to current and potential donors.

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CATEGORIES:
Commercial, Layout, Design, Annual Report, Creative Direction

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DESCRIPTION:
Fight the New Drug's website hosts a diverse collection of over 1,200 articles covering a wide range of topics related to the harms of porn, with a target audience focused on youth and a younger demographic. The use of dynamic visuals in each article helps to enhance the overall consumer experience, capturing the reader's attention and illustrating important concepts in a visually compelling way. By collaborating to create a collection of visually stunning images, we can bring the content to life and elevate the website's overall appeal.

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CATEGORIES:
Commercial, Editorial Design, Social Media Design

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DESCRIPTION:
In the middle of brand evolution, Novotx—a modern software for governments and local utilities—has updated to a newer dynamic logo and brand identity. This transformation calls for a comprehensive update across all assets, spotlighting a meticulously crafted brand positioning deck. This new deck is not just a tool, but a storytelling gateway, designed to connect with customers and partners alike, inviting them into the innovative world of Novotx.

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CREDITS:
CREATIVE DIRECTOR Jordan Gough
OTHER Novotx

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DESCRIPTION:
Fight the New Drug's website hosts a diverse collection of over 1,200 articles covering a wide range of topics related to the harms of porn, with a target audience focused on youth and a younger demographic. The use of dynamic visuals in each article helps to enhance the overall consumer experience, capturing the reader's attention and illustrating important concepts in a visually compelling way. By collaborating to create a collection of visually stunning images, we can bring the content to life and elevate the website's overall appeal.

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CATEGORIES:
Commercial, Editorial Design, Social Media Design

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DESCRIPTION:
Custom merch designed for a fitness coaching platform is built on the symbolism of conquering oneself and achieving one's dreams, regardless of adversity. The designs and assets used are inspired by this theme and incorporate Latin phrases such as 'let them hate, so long as they fear,' 'if you want to be loved, love,' and 'he conquers who conquers himself.' These phrases add more meaning to the merch while emphasizing the importance of overcoming obstacles to achieve success.

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CATEGORIES:
Merch Design, Commercial, Branding & Identity, Creative Direction

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DESCRIPTION:
Starting a new gig can be exciting, especially when you get a surprise with some welcome images that you never saw coming. It's just one of those cultural things, you know? And the best part is, these images and branding are tailor-made for the new Marketing Manager position. It's not too serious, but it's an excellent opportunity to use your creative skills and see how many different images you can come up with using just someone's name.

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CATEGORIES:
Branding, Archive, Scraps, Unfinished Projects, Design

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DESCRIPTION:
Unused concept and branding for a collaboration of nonprofits that provides engaging and comprehensive K-12 media safety programs to empower students and parents to thrive in today’s digital world.

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CATEGORIES:
Commercial, Branding & Identity, Creative Direction

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