---

DESCRIPTION:
Custom merch designed for a fitness coaching platform is built on the symbolism of conquering oneself and achieving one's dreams, regardless of adversity. The designs and assets used are inspired by this theme and incorporate Latin phrases such as 'let them hate, so long as they fear,' 'if you want to be loved, love,' and 'he conquers who conquers himself.' These phrases add more meaning to the merch while emphasizing the importance of overcoming obstacles to achieve success.

---

CATEGORIES:
Merch Design, Commercial, Branding & Identity, Creative Direction

---

---

DESCRIPTION:
Fight the New Drug's website hosts a diverse collection of over 1,200 articles covering a wide range of topics related to the harms of porn, with a target audience focused on youth and a younger demographic. The use of dynamic visuals in each article helps to enhance the overall consumer experience, capturing the reader's attention and illustrating important concepts in a visually compelling way. By collaborating to create a collection of visually stunning images, we can bring the content to life and elevate the website's overall appeal.

---

CATEGORIES:
Commercial, Editorial Design, Social Media Design

---

---

DESCRIPTION:
A range of campaign materials and marketing assets for Fight the New Drug. Materials and assets were strategically deployed across multiple social media channels and various websites to maximize exposure and engagement. The marketing content effectively conveyed the brand's message and inspired action among target audiences.

---

CATEGORIES:
Commercial, Campaign Branding, Creative Direction, E-commerce

CREDITS:
CREATIVE DIRECTOR Jordan Gough

---

---

DESCRIPTION:
A range of campaign materials and marketing assets for Fight the New Drug. Materials and assets were strategically deployed across multiple social media channels and various websites to maximize exposure and engagement. The marketing content effectively conveyed the brand's message and inspired action among target audiences.

---

CATEGORIES:
Commercial, Campaign Branding, Creative Direction, E-commerce

CREDITS:
CREATIVE DIRECTOR Jordan Gough

---

---

DESCRIPTION:
A range of campaign materials and marketing assets for Fight the New Drug. Materials and assets were strategically deployed across multiple social media channels and various websites to maximize exposure and engagement. The marketing content effectively conveyed the brand's message and inspired action among target audiences.

---

CATEGORIES:
Commercial, Campaign Branding, Creative Direction, E-commerce

CREDITS:
CREATIVE DIRECTOR Jordan Gough

---

---

DESCRIPTION:
Starting a new gig can be exciting, especially when you get a surprise with some welcome images that you never saw coming. It's just one of those cultural things, you know? And the best part is, these images and branding are tailor-made for the new Marketing Manager position. It's not too serious, but it's an excellent opportunity to use your creative skills and see how many different images you can come up with using just someone's name.

---

CATEGORIES:
Branding, Archive, Scraps, Unfinished Projects, Design

---

---

DESCRIPTION:
As a way to relay and share important information gathered by Fight the New Drug, unique phrases, and multi-image carousel posts were created to condense information in digestible and shareable ways. These posts not only help to educate an already supportive following across all social platforms but also act as a means to educate less-informed individuals about essential issues.

---

CATEGORIES:
Social Media Design, Infographic, Education

---

---

DESCRIPTION:
A promo video created to share a new resource that talks about the harms of porn and how it can negatively impact our relationships and communities. As a global grassroots movement, Fight the New Drug needs everyone to help spread awareness about this important issue. This video encourages individuals to download and share the resources with their community.

---

CREDITS:
CREATIVE DIRECTION Jordan Gough
VIDEO PRODUCTION James Boley

---

---

DESCRIPTION:
Fight the New Drug's conversation-starting gear is an integral aspect of their grassroots movement. To ensure the best use of their funds, they launched their July 2023 merch drop as a pre-order only. In order to kickstart production for the new merchandise, Fight the New Drug aimed to sell a minimum of 150+ units. They reached out to their followers through social media, email, and other marketing campaign tools to spread the message and achieve their goals.

---

CREDITS:
CREATIVE DIRECTOR Jordan Gough
MARKETING DIRECTOR Jasmine Peterson
SOCIAL MEDIA MANAGER Brigs Jensen

---

---

DESCRIPTION:
A range of campaign materials and marketing assets for Fight the New Drug. Materials and assets were strategically deployed across multiple social media channels and various websites to maximize exposure and engagement. The marketing content effectively conveyed the brand's message and inspired action among target audiences.

---

CATEGORIES:
Commercial, Campaign Branding, Creative Direction, Ecommerce

CREDITS:
CREATIVE DIRECTOR Jordan Gough
MARKETING DIRECTOR Jasmine Peterson

---

---

DESCRIPTION:
Fight the New Drug recently launched a powerful campaign that aims to empower individuals to make informed decisions about porn consumption. Using billboards and Google Ads, the headlines shed light on the harmful effects of porn. Rather than shaming people, the campaign invites them to reflect on porn’s impact. Fight the New Drug is an awareness-raising and educational organization that is committed to helping people make informed decisions about this critical issue.

---

CREDITS:
CREATIVE DIRECTOR Jordan Gough
MARKETING DIRECTOR Jasmine Peterson

---

---

DESCRIPTION:
Stickers, keychains, and an enamel pin with specific messaging advocating for real love and authentic relationships with real people. The aim is to support and spread the movement with these powerful slogans: "Porn Kills Love," "Fight For Love." These items are a great way to raise awareness about the negative impact of porn on our relationships and inspire others to join the fight for love and healthy connections.

---

CATEGORIES:
Commercial, Merch Design, Creative Direction

---

---

DESCRIPTION:
Have a nice day, and stop watching porn! And encourage others to do the same! Shirt-design reads: Countless studies show that porn is not conducive to a healthy and fulfilling lifestyle. You deserve better. Invest in your health and stop watching porn.  

---

CATEGORIES:
Commercial, Creative Direction, Merch Design

---

DESCRIPTION:
Have you ever found yourself with a pile of scraps from a project you never finished? Or maybe you've created something but can't quite remember why you started in the first place. It happens to the best of us… But don't let those scraps go to waste—they could end up on your website for some reason.

---

CATEGORIES:
Archive, Scraps, Unfinished Projects, Design

---

---

DESCRIPTION:
Fight the New Drug’s billboards/social media posts are intended to share impactful information that can empower people to make informed decisions about the issue of pornography and whether or not they want to consume it. As an awareness-raising and educational organization, helping people recognize that porn is harmful isn’t about shaming them; it’s about inviting them to truly consider how porn impacts their life and know that being porn-free has some serious benefits.

---

CREDITS:
CREATIVE DIRECTOR Jordan Gough
SOCIAL MEDIA MANAGER Brigs Jensen

---

---

DESCRIPTION:
Branding concepts for Fight the New Drug celebrating its 14-year anniversary. From humble beginnings in 2009 with just a group of college friends who shared a passion for positively impacting the world, we've now grown into a global movement that has affected millions of lives.

---

CATEGORIES:
Commercial, Branding, Creative Direction

---

---

DESCRIPTION:
Fight the New Drug's conversation-starting gear is an integral aspect of their grassroots movement. To ensure the best use of their funds, they launched their March 2023 merch drop as a pre-order only. In order to kickstart production for the new merchandise, Fight the New Drug aimed to sell a minimum of 100+ units. They reached out to their followers through social media, email, and other marketing campaign tools to spread the message and achieve their goal.

---

CREDITS:
CREATIVE DIRECTOR Jordan Gough
MARKETING DIRECTOR Jasmine Peterson
SOCIAL MEDIA MANAGER Brigs Jensen

---

---

DESCRIPTION:
A range of campaign materials and marketing assets for Fight the New Drug. Materials and assets were strategically deployed across multiple social media channels and various websites to maximize exposure and engagement. The marketing content effectively conveyed the brand's message and inspired action among target audiences.

---

CATEGORIES:
Commercial, Campaign Branding, Creative Direction, Ecommerce

CREDITS:
CREATIVE DIRECTOR Jordan Gough
MARKETING DIRECTOR Jasmine Peterson

---

---

DESCRIPTION:
Concepts for a topic covered in college-aged presentations by Fight the New Drug. Live presentations by Fight the New Drug provide individuals and communities with the information they need to make an educated decision about pornography. As porn becomes increasingly normalized in the digital age, education on its well-documented harms becomes increasingly important.

---

CATEGORIES:
Education, Creative Direction, Live Events & Design

---

---

DESCRIPTION:
One Saturday afternoon, I decided to create a poster for my son, who had just discovered the greatness of Michael Jordan. As I worked on the design, he sat next to me, offering his thoughts and opinions on every detail. Despite his critiques, he still hung the posters in his room. Ah, the simple pleasures of being an 8-year-old.

---

CATEGORIES:
Personal, NBA, Basketball, Poster Design